221%
Increase in conversion rate
65%
Increase Pages per session
14%
Decrease in bounce rate
Aylesbury Bullion are an independent, traditional family-run jewellers based in Aylesbury who have been established since 1977. They came on board with Success Local looking for an improvement to their existing digital marketing as well as a website with an updated design and more functionality that would allow users to reserve items online for in-store collection. We went out to see them to sit down and get a clear understanding of what they wanted to achieve for their business and digital marketing. We designed a new website which was a bigger and more modern version of what they had and liked.
The design process started at the initial meeting where we discussed what they wanted to achieve from having a new website and what the goal of the website is. The customer also described what they liked about their current site and what their pain points were from it. Our in-house designers then created a new bespoke website based on the information provided by the customer. They wanted to get more people into the shop but also show off a lot of their stock live on the website and allow the customer to reserve the item online and pay in-store only.
When we had completed the website and we were all happy for the website to go live, we started our ongoing digital marketing services. This started as an SEO package to carry on and improve from their previous provider. A while later we also started doing Google Ads for them to boost certain services & products at different periods throughout the year.
eCommerce
SEO
Google Ads
Hosting
Would you like to know how we can get you better results from your digital marketing? Get in touch and we’ll arrange an initial discovery call to find out your goals and objectives.